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INTELLIGENT CARRIER ROUTING

Empower your eCommerce with intelligent carrier routing and autonomous fulfillment.

More orders delivered, fewer returns, and zero hours spent on courier fulfillment. Omnistra sends every order to the courier most likely to deliver it, automatically.

The courier problem

What running couriers by hand actually costs.

In Bangladesh, nearly a third of COD orders come back. That is stock shipped, refused, and returned, paid for twice. Most of it traces to one thing: the courier, picked by habit, not performance.

Order fields copied by hand into a courier portal

Every parcel, typed by hand

Order details are copied into the courier portal by hand, name, address, phone, COD amount. Slow, and one wrong digit becomes a failed delivery or a new ticket.

One courier carrying every parcel
courier-pickups
OH
Rifat, Ops9:14

Bhai, any pickup today? 62 parcels waiting since morning.

Courier hotline11:47

Rider shortage in your zone today. Pickup moves to tomorrow.

OH
Rifat, Ops11:48

Third time this month. And we have no backup ready.

One courier, no backup

Switching is a hassle, so most brands settle on one courier. That courier's bad day becomes the brand's, with no backup and no room to negotiate.

Courier coverage varying area by area
Delivery strength by area
🏙️

Dhaka Metro

The leader differs thana to thana

🍃

Sylhet

Strong for two couriers, weak for the rest

🌾

Bogura

One courier clearly ahead

No courier wins the whole country

Each courier is strong in some areas and weak in others. Sending everything to one wins where it is strong and quietly loses the rest to returns.

The courier is a decision, not a habit.

Intelligent Carrier Routing

The right courier for every order, chosen automatically.

Omnistra tracks how every courier performs, area by area. The brand sets what matters most. Then each order is routed and booked on its own, with extra care on risky COD.

01

The performance map

We measure which courier delivers best in each area

Different couriers are strong in different areas. Omnistra tracks who delivers best in which location. Each order goes to the courier that works best in that area. More parcels arrive. Fewer failed deliveries and returns.

02

The controls

Reliability, speed, cost, or cash: the brand sets the priority

The brand chooses what matters most: fewer returns, faster delivery, lower cost, or quicker COD cash. Each order is routed to fit that choice. Change the goal, and the routing changes with it.

03

The decision

Every order routes to the best courier, automatically

No one books couriers by hand anymore. Omnistra picks and books the right courier for every order, autonomously. The team saves hours. Fewer orders fail from typos. The brand grows without adding staff.

04

COD, handled with care

Risky COD orders go to the courier most likely to deliver

Some COD orders are more likely to come back. Omnistra sends those to the courier best at completing them, not the cheapest one. Fewer become returns. The brand keeps more of the sale.

Set up once. Then it runs.

Three steps to set up. After that, every order is routed and booked automatically, with no daily work from the team.

Step 1

Connect Omnistra to the channels where orders come in: calls, WhatsApp, social, and web.

Step 2

Add the courier accounts inside the Omnistra portal, so it can book directly.

Step 3

Set the priorities. From there, every order routes to the right courier, autonomously.

One portal, every courier

Ship growth in more ways than one

Every channel and every courier live in one portal, and routing runs on its own.

order channels, one inbox (calls, WhatsApp, social, web)

couriers, routed from one portal

from signup to live

to route each order

GET STARTED

The couriers Bangladeshactually ships with.

RedX, Pathao, Steadfast, eCourier, Paperfly, and Delivery Tiger, integrated natively and booked from one portal. Every parcel ships with the courier the evidence picks.